Research
Analytics, recordings, surveys and store context reveal meaningful friction and opportunity.
E-commerce A/B testing agency
A/B Testing & Experimentation.
A/B testingConversion researchExperiment designE-commerce CRO
Orebai helps e-commerce teams test meaningful customer-experience changes on real traffic. We combine research, design, development and analysis into an experimentation programme focused on commercial learning.
Start a projectExperiments built to answer valuable questions - not decorate a reporting deck.
We use quantitative and qualitative evidence to form hypotheses, then design controlled tests with clear success metrics and technically sound implementation.
- Analytics and behavioural research
- Hypothesis and roadmap development
- Experiment UX and interface design
- A/B test development and QA
- Statistical analysis and decision support
Experimentation capabilities
What we test
01Product discovery
Navigation, search, collections and merchandising tested against how customers actually browse.
02Product decisions
Information, media, social proof and option selection structured to reduce uncertainty.
03Cart & checkout
Value communication, cross-sells and friction points tested close to purchase.
04Offers & messaging
Commercial propositions tested without confusing brand positioning or long-term behaviour.
05New experiences
Large concepts de-risked with controlled traffic before a permanent build.
Our experimentation process
A repeatable programme from evidence to hypothesis, experiment and confident decision.
Each result adds to a shared understanding of customer behaviour - even when the original variation does not win.
Explore the processPrioritise
Hypotheses are ranked by evidence, impact, effort and ability to produce useful learning.
Design & build
Variations are designed, developed and quality-assured across devices and tracking.
Analyse & learn
Results are interpreted carefully and translated into decisions and future hypotheses.
What clients say.
"It has been a real pleasure working with this company. From the very beginning, the cooperation has been smooth, professional, and built on trust. The team is reliable, responsive, and always ready to find the best solution. Communication is excellent, and we truly appreciate their attention to detail, flexibility, and commitment to delivering high-quality results."
EdiDerma
Systems integration / ediderma.lt
Via Shopify Partner directory
"We've worked with Orebai Digital on our Shopify store, Fem Axis, covering store development, app integrations and ongoing maintenance. They understand Shopify inside out, deliver clean, well-thought-out work and communicate clearly at every step. Whenever something came up, they responded fast and sorted it without fuss. It feels like having a dedicated tech team on our side. Highly recommended for any merchant who wants a dependable long-term partner."
"I got all my questions answered and all the work done in a matter of minutes. Very satisfied with the results."
Lituanica Laikrodžiai
Systems integration / lituanicalaikrodziai.lt
Via Shopify Partner directory
"Orebai team is super professional and always on time, available 24/7 for all technical issues and new feature implementations. Anything that needs fixing, gets fixed in time and quality. We are very happy working with them."
"A truly excellent experience from start to finish. The professionalism, quality of work, and ease of collaboration really stood out. Communication was outstanding throughout - always responsive, quick to react, and attentive to feedback and requests. Everything was handled efficiently and with great attention to detail. It was a real pleasure to work together. Just exceptional!"
Let's turn your next e-commerce move into measurable progress.
Tell us where your store is now and where you want it to go. We'll come back with a clear, honest plan - scope, timeline and cost, no obligation.
Typically replies within one business day
Your point of contact
Povilas Bajarskas
Founder & Commerce Strategist